APPENDIX C:
INTERVIEW QUESTIONNAIRE
Three sections interview:
Section 1: Background Information on individual online interactions
o How much time do you spend online per day?
▪ What do you do?
o Tell me about the last time you used your email? Your social media account?
▪ Are you aware of how many online profiles you have?
▪ Do you keep track of them somehow? paper or electronic system?
o Have you ever had to enter your personal information like your physical address, phone number, age? social security number, credit card number etc. online? Tell me more about that experience?
▪ How comfortable were you providing this information?
o Have you or someone you know been affected by a loss of personal data due to a recent company data compromise (Target, Marriott, Experian…)?
▪ What do you know about it?
▪ Did the company responsible for the loss of data provide any details?
▪ Were they helpful for you or your friend to understand what happened?
▪ Did this have an impact on you or your friend’s digital behavior?
Section 2: Current behavior
o What does your online personal data mean to you?
o What are your concerns around your online personal data and digital identity?
▪ Do you feel that there are potential reputation risks by being online?
▪ Do you feel that there are potential financial risks by being online, Loss of 401K, or money from your bank/trading accounts?
o What do you know about online privacy rules or laws or regulations?
▪ Tell me more about it
▪ Are companies you are interacting with online providing you any transparent information regarding your personal data?
▪ What do you think they should tell you?
o What do you believe you should do to keep your online data/digital identity secure?
▪ What are you currently doing to protect your online data?
o How are the risks of digital interactions keeping you from fully using the internet capabilities? (optional)
o Do you know of any solutions, tools or trainings that help with protecting your online digital data?
▪ Have you considered using one of these?
▪ Do you have any friends who currently use these?
o What is your impression on the data privacy solutions to increase awareness? (i.e.: training, software/hardware solutions or guidelines on best practices)
o If an ideal solution existed to help you in managing your online data, what do you think it should tell you or allow you to do?
Section 3: Future and unmet needs
o Do you feel that you have unmet needs to keep your digital identity secure?
o Do you think that you need more resources to help manage the risk that come with your digital identity?
Table of Contents
- CHAPTER ONE - INTRODUCTION
- CHAPTER TWO - ABOUT IDENTITY
- CHAPTER THREE - LITERATURE REVIEW
- CHAPTER FOUR - METHODOLOGY
- CHAPTER FIVE - FINDINGS
- CHAPTER SIX - DISCUSSION
- REFERENCES
- APPENDIX A - INTERVIEW SOLICITATION FLYER
- APPENDIX B - IRB VERBAL CONSENT FORM
- APPENDIX C - INTERVIEW QUESTIONNAIRE
- APPENDIX D - IRB APPROVAL EXEMPT FORM
- APPENDIX E - ITRC 2019 DATA BREACH REPORT STATISTICS